Cookie policy

Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.

Cookiehub (Duration: 365 days) – Publisher: Cookiehub     
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site.

nlbi_2292005 (Duration: Session) – Publisher: Imperva     
We use a third-party service, Incapsula, to protect our website against malicious requests. This cookie is used to ensure requests by a client are sent to the same server (nlbi_*). Load balancer cookies cannot be disabled. The load balancing algorithm will only be applied to the first request of each user session and Imperva will maintain user session continuity by setting the nlbi_* cookie in the user’s browser.

_cf_bm (Duration: 1 hour) – Publisher: Cloudflare 
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.

incap_ses_* (Duration: Session) – Publisher: Imperva     
We use a third-party service, Incapsula, to protect our website against malicious requests. The incap_ses cannot be disabled. HTTP requests are mapped to sessions using this cookie. (Re-opening the browser and accessing the same site is supposed to be considered a different visit).

NRBA_SESSION_ID (Duration: Session) – Publisher: New Relic     
We use New Relic to provide insight into how our site metrics are performing. These metrics include, but are not limited to, server request time, error percentage, web throughput & web vitals. This allows us to identify & debug issues. This script does not process any personally identifiable information (PII). It tracks site performance, Javascript errors & broken user journeys when someone loads a page.

_vwo_uuid_v2 (Duration: 1 year) - Publisher: Visual Website Optimiser
The VWO cookie generates a unique id for every visitor

Analytical cookies help us improve our website by collecting and reporting information on its usage.

_gid (Duration: 1 day) - Publisher: childrenssociety.org.uk  
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.

_ga (Duration: 730 days) - Publisher: childrenssociety.org.uk
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.

_gat_UA-16589369-1 (Duration: 1 hour) - Google Analytics
This cookie is used to throttle request rate. These are third party cookies that are placed on your device to allow us to use the Google Analytics service. These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve the website.

_ga_* (Duration: 730 days) - Publisher: Google Analytics
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.

___utmvc (Duration: 1 day) - Publisher: Google Analytics
The cookie is used to store anonymised information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, where they have come from, and the pages visited.

CLID (Duration: 365 days) - Publisher: clarity.ms
Identifies the first-time Clarity saw this user on any site using Clarity.

_clck (Duration: 365 days) - Publisher: clarity.ms
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

SM (Duration: Session) - Publisher: clarity.ms
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains.

MUID (Duration: 390 days) - Publisher: clarity.ms
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

_clsk (Duration: 1 day) - Publisher: clarity.ms
Connects multiple page views by a user into a single Clarity session recording.

_cltk (Duration: Session) - Publisher: clarity.ms
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.

MR (Duration: 7 days) - Publisher: clarity.ms
A first-party cookie that is set by the Clarity script that indicates whether to refresh MUID (another cookie listed above).

trk_params (Duration: session - 20 minutes) - Publisher: childrenssociety.org.uk
A first-party cookie that is set by The Children's Society that captures the traffic source of the user. This is then saved to our CRM software (Engaging Networks) for marketing analysis if a form is submitted in the session.

Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements.

_fbp (Duration: 90 days) - Publisher: meta.com
Meta Pixel advertising first-party cookie. Used by Meta to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.

personalization_id (Duration: 730 days) - Publisher: twitter.com
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

IDE  (Duration: 390 days) - Publisher: doubleclick.net
Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user.

bcookie (Duration: 365 days) - Publisher: linkedin.com
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

lidc (Duration: 1 day) - Publisher: linkedin.com
This the cookie is used to determine which LinkedIn data centre should be used to serve the content to the user based on factors such as the user's location, network conditions, and the load on the different data centers to ensure that the user receives the fastest and most reliable experience possible.

li_gc (Duration: 180 days) - Publisher linkedin.com
Used by LinkedIn to store the consent of guests regarding the use of cookies for non-essential purposes. This is also used to track user's activity on the site, so that LinkedIn can show more relevant ads to users.

lang (Duration: Session) - Publisher: ads.linkedin.com
Session-based cookie that remembers the user's selected language version of a website.

_gcl_au (Duration: 90 days) - Publisher: Google Ads
Used by Google AdSense to understand user interaction with the website by generating analytical data.

muc_ads (Duration: 730 days) - Publisher: twitter.com
This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data.

SRM_B (Duration: 390 days) - Publisher: bing.com
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites.

MSPTC (Duration: 390 days Session) - Publisher: clarity.ms
This cookie is installed by Microsoft. This cookie registers data on the visitor. The information is used to optimise advertisement relevance.

_uetsid (Duration: 1 day Session) - Publisher: clarity.ms
This cookie is installed by Microsoft. This cookie is used by Microsoft to determine what ads should be shown that may be relevant to the end user visiting the site.

_uetvid (Duration: 390 days Session) - Publisher: clarity.ms
This cookie is installed by Microsoft. This cookie is used to store unique anonymised visitor ids to personalise marketing.

ANONCHK (Duration: 1 hour) - Publisher: clarity.ms
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation

tt_viewer (Duration: 365 days) - Publisher: teads.com
This tracking pixel is used to carry out and improve online campaigns - using the Teads network to enable remarketing, analysis and reporting of our advertising campaigns. Read more here: https://privacy-policy.teads.com/ 

tfpsi (Duration: 1 hour) - Publisher: teads.com
Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimising advertisements and for efficient retargeting.