Our Senior Leadership Team guides our organisation.

Armed with the knowledge, experience and expertise of their fields, our directors have the vision and perspective to drive our organisation forward, stopping the vicious circle of fear and harm that destroys childhood and wrecks community living.

Senior Leadership Team members are:


Matthew Reed, Chief Executive

Matthew Reed

As Chief Executive, Matthew is responsible for the leadership and management of our charity.

Matthew joined The Children’s Society as Chief Executive in May 2012 after two years as Chief Executive for The Cystic Fibrosis Trust. Prior to this Matthew was a director at Christian Aid.

Matthew is passionate about social justice, opportunity and inclusion. He is now leading The Children’s Society to develop its work with many of the most disadvantaged children and young people in the UK through further tackling the effects and causes of child poverty and neglect. Matthew is also the independent chair of the Birmingham Commission on Child Poverty.

Matthew has a degree in Theology from the University of Oxford, a degree in Engineering and Management from the University of Nottingham, and a Masters in Management from the University of Surrey.

He is a Member of the Chartered Institute of Marketing, a Fellow of the RSA, and a trustee of Children England. He lives in Buckinghamshire with his wife and two teenaged children.

Links: Read Matthew's media statements and Meeting Matthew Reed, a blog story by Aaron Thomas Rowles.



Val Floy, Chief Operating Officer

Val Floy Photograph © The Children's Society

Val leads our directorates that drive new business development and deliver direct services to children and young people.

This area of work includes product development, commercial processes, delivering direct services, and identifying new partnerships and business opportunities. Her teams drive restricted income generation and work across the country to develop and deliver innovative solutions to directly change the lives of children and young people. 

Career highlights: Val has worked in the voluntary children's sector for over 20 years, starting her career by developing a family centre in inner-city Birmingham. She has experience in operational delivery at regional and national levels. At Spurgeons, she led the quality and service improvement function; Her last role at the charity involved setting up a new business development department, and overseeing the marketing and fundraising teams.

Personal: Val has direct experience of working in Africa and Eastern Europe with street children. She is a trustee of Retrak, an international charity working with street children in Africa.


Jayne Whitton, Director of Marketing, Communications and Insight

 Jayne Whitton

Jayne Whitton leads the Marketing, Communications, and Insight Team, with responsibility for all aspects of external communications.

Career highlights:  Jayne has 20 years of experience in the public and not for profit sector, setting up and leading numerous integrated marketing communications teams.

Prior to working with The Children’s Society, Jayne led the Marketing Team at City Hall where she worked for both Ken and Boris, and created iconic campaigns that included: 7 million Londoners, 1 London, Recycle for London and Cabwise.

Jayne has a Masters in Marketing and numerous industry awards for creative excellence and impact including two IPA (Institute of Professional Advertising) Awards and a Cannes Lions. Jayne lives in Surrey with her husband Andy and their young child. 


Peter Grigg, External Affairs Director

Peter Grigg

Career highlights: Peter joined The Children’s Society as Director of Campaigns, Policy and Research in September 2013 overseeing work such as the Debt Trap campaign, the Good Childhood Report and coalitions such as Stitch in Time with partner children's charities.

Before this he was Director of Policy, Research and Communications at the Family and Childcare Trust leading policy, public affairs, research and the development of strategy and brand identity of the new charity created from a merger between the Family and Parenting Institute (FPI) and the Daycare Trust. At FPI, work included leading a major year-long research project into the impact of austerity on families and leading the Family Strategic Partnership with the Department for Education and Barnardo’s.

Prior to this, Peter headed up the policy and research function for a campaign to inspire young entrepreneurs – where projects included innovative work with Google and Virgin Media and helping to create and evaluate Global Entrepreneurship Week, which spanned 104 countries. Previous roles included working in education policy, setting up an improvement body for further education and working as a researcher for Lord Gould, a political adviser. 

Peter lives in London with his wife and two young children and in his spare time volunteers to support a local community library and local school projects. 


Steve Porter, Finance and Corporate Services Director, and Interim Fundraising Director

Steve Porter

Steve is responsible for our professional services activities - finance, IT, estates, legal affairs, business planning, human resources and organisation development.  He is also responsible for our retail and trading activities, and is Company Secretary.

Steve is currently our interim fundraising director. His fundraising responsibilities cover direct marketing, partnership development (including our national fundraising campaign), regional fundraising and legacies.

Career highlights: Chief Executive of PRS for Music and Group Finance Director of Tring International PLC; 25 years in the private sector and management consultancy; trained with PricewaterhouseCoopers and is a qualified chartered accountant (ACA).