Our beliefs and values
Brave: We are brave, fighting injustice at every level, fearless in our determination to be listened to. We expose and directly address ‘hard truths’ and are determined to turn words swiftly into actions.
Ambitious: We are ambitious for the lives of the children we work with. The pioneering work we do helps them and children across the country aspire to better lives.
Supportive: We support children in their personal development and to build positive relationships. Together we enable children to reach their full potential and realise their ambitions.
Trusted: We have been trusted for over a century to deliver care where it is most needed. We maintain that trust by being dependable and consistent in our approach and by fighting for change based on hard evidence
We fight for change, supporting disadvantaged children to have better lives. We are building a country where children are free from disadvantage.
Our volunteers are vital to helping tackle the causes of poverty and neglect that harm children's lives
We fight for change, supporting disadvantaged children to have better lives.”