Planning a fundraising activity is fun and simple when you have the right tools and resources to do it

Group of people at a fundraising event

Covid-19 update 

Coronavirus is contagious. Please take every precaution to ensure you are spreading only kindness. Only undertake fundraising activities if they’re absolutely safe for you and others, such as virtual challenges or events collecting online donations. Always refer to the latest advice.

Our fundraising guide

Our Guide to Fundraising (PDF) has been designed especially to help you plan a fundraising activity which is memorable, successful and right for you.

For full access to all of the resources we have available, please visit our resource centre.

Our top tips for planning your event

Here are our key tips for organising your own event and getting the most our of the day.  

1. Create the right event for you

It really is up to you what your activity involves. For most people, their fundraising activity will be something that reflects their hobbies, talents and interests and we think this is the best way to make sure your activity is one that you can enjoy.

Need some inspiration? Why not take a look our fundraising and events blog to see what some of our fantastic fundraisers have done to support us, and you might get some ideas to help you with your event.

2. Decide how you’re going to fundraise

It may sound obvious, but it’s surprisingly easy to get caught up in the buzz of organising an event and not really consider how it’s going to raise money.

Depending on what activity you decide on, you could fundraise through ticket sales, charging for refreshments, souvenirs and memorabilia, or simply by collecting donations during your activity.

If you are holding a collection, remember that you can make your fundraising go even further by encouraging your guests to Gift Aid their donations.

3. Spread the word

Having as many people as possible at your event is a sure way to boost your fundraising.

We have posters and invitations available to help you reach out to your local community and involve as many people as possible. We also have event specific posters for seasonal events like carol singing or Christingle.

We also have talks and presentations to help you speak to people about our work and the difference that your celebration is making.

Don’t forget you can also register your event with us to make it easier for people in your local area to find. 

4. Gather your resources

If you haven’t already done so, visit our online shop for a full list of all our resources.

You can also order resources by calling 0300 3030 555 (8am–9pm Mon-Fri and 9am-6pm Sat–Sun). Just remember to order your resources as soon as possible to make sure you get them in time for your event.

If you're planning a bake sale or coffee morning, you'll find everything you need in our online shop, from posters to cake labels.

For other items such as refreshments, raffle prizes and other equipment, try asking local shops including big supermarkets if they’d be willing to donate these items to you.  You can use our template letter for writing to shop managers to help you. 

5. Find out if you need a permit

If you are going to be fundraising in a public place such as the street, villages or town centres, you will need to contact your council or local authority to apply for a permit.  The council website will let you know what process you need to go through to apply.  Usually it will be an application form and most councils will have a 28 day processing period.  Every permit is different and you may be asked information about The Children's Society.  If anything crops up that you don't know the answer to, email us at or phone 0300 303 7000.

If you would like to fundraise at a train station or a private location such as a supermarket or shopping centre, please contact them directly to ask for permission.  To fundraise at a tube station in London, contact TfL