Getting local media coverage for your campaign activity


We recruited guests bloggers to write about the Seriously Awkward campaign and share with their followers

Using the media

If you want to announce something in the local newspaper, you can send a press release (an official statement to the press) or write a letter.

Press release

Local and regional media are keen to cover local activities – especially if there is an opportunity of a photo. But journalists are very busy and are constantly being contacted with suggestions for news stories – so you need to grab their attention quickly.

IMPORTANT: Get in touch with us before approaching the media. Our expert media team can advise on the best approach, and they may already have contacts with local journalists.

Download our how to guide for some tips on writing press releases. 


The letters page can be used to thank people for their support or highlight a particular campaign or concern. Letters should be short and to the point – around 100 to 200 words ideally.

They are more likely to be published if there is a strong local link or they refer to a big national news story or a key date like Christmas or Mother’s Day.

Being interviewed

There are two important elements to being interviewed: communicating your key message, and presentation.

Whether it’s an interview for the newspaper, radio, internet or TV, the principles are the same. If you are asked to do an interview, find out:

  • How long the interview will be?
  • Will it be live or pre-recorded, over the phone, in a radio or TV studio or elsewhere?
  • What type of questions will you be asked?

Download our how to guide for some tips on interviews. 

Unlock the power of your phone

Photos, videos and audio recordings make your tweets and posts stand out from the crowd.

You don’t need expensive equipment either - most smartphones have everything you need to make great multimedia content. 

Photos: use the camera function on your phone to take great pictures for social media. Landscape photos work better online than portrait photos.

Videos: you can often use your phone’s camera to record video. Stand close to the person you’re filming so you can hear what they are saying. 

Audio: some phones let you record audio messages. See if your phone has a ‘voice memo’ app or similar. If you want to record a message, make sure you’re in a quiet room with no background noise. If you make a mistake, it’s better to start again as editing sound can be tricky.

If you’re filming someone or taking their photo, make sure you get their permission before you post anything online.


Blogs are a great place to communicate with different audiences and a powerful tool for engaging new and current supporters. It’s good to vary a blog’s style and content to create a constant interest.

We run a Blogging Ambassador programme, which is great for ensuring as many people as possible hear about our campaigns.

For our Seriously Awkward campaign we joined up with popular bloggers who have been sharing their own awkward teenage memories and encouraging their followers to support the campaign.

If you already have a blog and want to join our ambassador programme, get in touch.

Download this guide