Plan and run a successful event to encourage people to get involved in your campaign 

 A Children's Society event

An event can be a great way to bring the community together and get support for a campaign.

You might want to organise an event that raises money for The Children’s Society, encourages people to take action, or builds relations in the community.

Make sure the event you run links to what the campaign is trying to achieve.

If you want to organise an epic event, keep in mind the five Ws:

1. Why are you running this event?

Your aims might be to:

  • Generate media coverage
  • Raise awareness
  • Encourage people to get involved
  • Bring the community together
  • Encourage people to sign a campaign action
  • Raise money

All of the above?

Keep focused on what you want to achieve.

2. Who is the event for?

  • Who do you want to influence or recruit? Design your posters or flyers to attract them.
  • Who will do the work? How can you divide the tasks so things aren’t left to one person?

3. What type of event is it?

  • A public meeting or launch event.
  • A music or comedy night.
  • A fashion or art show.
  • A sports tournament
  • A street party or community picnic?

Think how you can link it to your issue.

4. Where should you hold your event?

You might want to consider:

  • Accessibility – is it physically accessible? Will people feel comfortable?
  • Size – how many people is the event for?
  • Location – is it easily accessible?
  • Costs – does your venue cost money to book? Do you need to buy refreshments?
  • Permissions – do you need permission or licenses?

5. When is the best time to hold your event?

  • Evenings or daytime?
  • Weekends or weekdays?
  • Holidays or term-time?

Choose the date carefully, giving yourself enough time to organise everything and more chance that people will turn up.

Try not to compete with other big events.

If you need to hire a venue, book it well in advance – some venues offer discounts or even free hire for charities or volunteer groups, so try to negotiate.

The venue might also help you with equipment or publicity.

Fundraising ideas

Fundraising can be lots of fun for all involved.

There are many different types of fundraising activities, from sponsored sports events to cake sales or parties - you can order and download plenty of fundraising resources from our online shop.

If activities are well-planned and publicised, they can raise lots of money and publicity.

Events are a great way to engage the community and get campaigns messages out to different people.

They’re also a great way to raise money for The Children’s Society – and without the money raised by our volunteers, supporters and campaigners, we couldn’t continue the vital work we do.

It makes sense for campaigning and fundraising to happen together – if people are energised and excited about an issue, they are more likely to donate money or time to it, or get involved in a campaign.

Download this guide