All children deserve a good childhood but too many face poverty, harm or neglect

Children face numerous challenges today, including:

4 million children live in poverty in the UK, one of the worst rates in the industrialised world and a rate that has increased by 13% in the past 30 years. Children living in poverty are more likely to have poor physical and mental health and less likely to achieve their full potential at school and in employment.

An estimated 16,500 are at high risk of sexual exploitation

Every year 100,000 children in the UK run away from home. Running away or going missing is a key early indicator of child sexual exploitation. As many as 70% of children who are sexually exploited go missing.

One in ten has a mental health problem.

Maltreatment that begins during adolescence causes problems during late adolescence and early adulthood including involvement in criminal behaviours, substance misuse, health-risking sexual behaviours and suicidal thoughts.

Campaigning is one of the main ways we can expose these issues and drive the change we want to see in the way society treats children.

How do we campaign?

There is so much we can campaign on, because there is a lot that needs to change for children. Change can take time and a lot of effort. To give us the best chance of success, we focus on particular issues. We listen to and engage directly with children to inform our campaigns, give them a voice, and campaign for change with them.

Our campaigns involve a lot of people coming together to build momentum and drive change. This includes policy and research experts providing evidence and best practice recommendations, lobbying MPs, civil servants, ministers and local councillors, media professionals helping to make a noise about an issue, working in coalition with other expert bodies where relevant, and crucially - you, all of our campaign supporters.

In order to drive change in society, we need your help to raise public awareness of the issues we are working on and demand action from decision-makers – whether by contacting your MP or local councillors, signing a petition or holding a local event. Your support is essential if we are to achieve our goals and put an end to child poverty and adolescent neglect.

Find out more about some of the positive changes we've achieved over the last few years: