21 Dec 2015

Top celebrity fitness trainer Sarah Maxwell is urging people to shed their Christmas excesses in the comfort of their own home by taking up a new 30 day lifestyle-friendly, fund-raising fitness challenge to help the nation go from stuffed to buffed!

The Children’s Society’s Tough n Buff fitness challenge offers a menu of basic exercises to help fight the festive flab, by improving overall fitness in just 30 days while raising money for vulnerable children. It can also help tighten your belt in other ways too as it saves money on that pricey gym membership with no need for equipment or experience.

Sarah said: ‘There’s always an increased interest in fitness from couch potatoes fired up with post-Christmas zeal to start the New Year with good intentions. But it often fizzles out after a few sessions in the gym. So if you’re really determined to get fit and ripped there’s no better way to start than with Tough n Buff. It’s a great way to ease yourself into a fitness regime that’s easy if you’re time-poor and kind on your wallet!’

‘Giving yourself realistic goals that don’t take up too much time and money is the best way to keep motivated. And what better incentive than to know you are helping to improve the lives of the UK’s most vulnerable children too.’

Tough n Buff ‘s fitness programme is designed for people with different levels of fitness with squats, planks, push ups and burpees to help people who want to get toned, increase their strength and help raise money for a good cause. It is also really fun and interactive with live leaderboards on the Tough n Buff site so people can compete to raise the most money or challenge the highest number of friends to take part.

If your motivation starts slipping you can also subscribe to a daily email remainder to keep you focused and you can log-in every day to see how many reps you should be doing to keep yourself on track.

Sarah who trains celebrities including Loose Women presenter Andrea Mclean and Strictly’s Anton du Beke, added: ‘I’m passionate about The Children’s Society because my childhood was similar to the young people they support with my early years blighted with poverty and neglect. My teenage years were spent in an abusive relationship living in in a halfway house with drug addicts and young women caught up in prostitution. Fitness training saved me with a chance to qualify in sports management, but too many children and teenagers are falling through the net.’

Joe Jenkins, Director of Fundraising and Supporter Engagement at The Children’s Society said: ‘We’re very fortunate to have thousands of dedicated fundraisers and volunteers and hope Tough n Buff will attract new people with an interest in fitness with an innovative and fun way to raise money for our work. Anyone who takes up the Tough n Buff challenge will be helping us to improve the lives of thousands of young people in desperate need of help.’

For more information and to sign up to Tough n Buff visit: www.toughnbuff.org.uk


Media contact:

For more information, please call The Children’s Society’s media team on 020 7841 4422 or email media@childrenssociety.org.uk. For out-of-hours enquiries please call 07810 796 508.

Notes to editors:

  • The Children’s Society wants to create a society where children and young people are valued, respected and happy. We are committed to helping vulnerable and disadvantaged young people, including children in care and young runaways. We give a voice to disabled children, help young refugees to rebuild their lives and provide relief for young carers. Through our campaigns and research, we seek to influence policy and perceptions so that young people have a better chance in life