6 Jun 2017

Bullring announces two year partnership with national children’s charity

Bullring Bull

The Children’s Society is launching a landmark charity partnership with Bullring shopping centre in Birmingham which is set to make a real difference to the local community by supporting disadvantaged children and young people.

The two-year partnership, which officially began last month, will provide opportunities for the centre’s management team to take part in fundraising events, volunteering initiatives and even specialist training in supporting young people at risk who visit the centre, potentially changing lives.  

The Children’s Society is a national charity that supports children and young people affected by poverty, abuse or neglect. In Birmingham and the West Midlands the charity has a particularly strong presence with active programmes and services helping young people affected by complex issues such as addiction, sexual exploitation, mental health, trafficking, going missing and being unaccompanied refugees.

The charity partnership will allow staff at the shopping centre to raise money for The Children’s Society but also provide exclusive employee volunteering opportunities to build skills and make a difference to children in a more direct way.

For the first time the charity is offering a programme where employees will get the chance to become part of a team with specialist training in how to identify and support vulnerable young people who visit the iconic centre. Team members will wear a badge so will be identifiable to young people to go to them if they need help.

Employees working at Bullring will also be given the chance to volunteer at local services run by The Children’s Society such as their Young Refugees and Migrants befriending service in Birmingham, My Place, or their young people’s mental health drop-in for 0-25 year olds, Pause, which is part of Forward Thinking Birmingham and is a located just 100 metres from Bullring.

Matthew Reed, Chief Executive at The Children’s Society said, 'We are delighted to begin this very special partnership with Bullring to raise vital funds for vulnerable children but also upskill staff to engage proactively with young people in the local community in Birmingham.

'We work to help children and young people who have nowhere left to turn, so with the support of staff at Bullring, we’re able to continue our life-changing work.'

Michela Moore, General Manager at Bullring, added: 'We are delighted to be working with The Children’s Society as our charity partner for the forthcoming two years. It’s a fantastic organisation, which provides much-needed support and advice to young people in the region. We already have a number of initiatives and volunteering opportunities planned in for the coming months and can’t wait to get started.'

For more information about Bullring please visit www.bullring.co.uk


Media enquiries

For more information, please call The Children’s Society’s Media team on 020 7841 4422 or email media@childrenssociety.org.uk. For out-of-hours enquiries please call 07810 796 508.

Notes to editors

The Children’s Society is a national charity that runs local services, helping children and young people when they are at their most vulnerable, and have nowhere left to turn. We also campaign for changes to laws affecting children and young people, to stop the mistakes of the past being repeated in the future. Our supporters around the country fund our services and join our campaigns to show children and young people they are on their side.