16 Aug 2013

UK parents too busy to cook with their children

More than four in five parents in the UK (88%) spend less than one hour cooking with their children each week, according to a poll* commissioned by leading children’s charity, The Children’s Society.

The survey of 1,000 parents in the UK found that vital bonding time is being missed by parents all over the country with over half (61%) claiming to be too busy. But 62% said they wished that they could spend more time cooking together with their children.

Surprisingly, 40% of parents surveyed claimed their children were too busy and a quarter (25%) stated their children simply did not show an interest.

The charity is launching its Bake and Brew fundraising campaign in September, encouraging parents to bake with their children and sell their treats to family, friends and local communities raising money for disadvantaged children across the UK including teenagers who have suffered neglect.

The UK’s number one parenting author and expert on feeding children, Annabel Karmel, has more than 20 years of experience under her apron, and she is supporting The Bake and Brew campaign.

Annabel said: “Some of my happiest memories of my three children growing up are of spending time with them cooking and baking together in the kitchen.  It was the perfect opportunity to bond and also to teach them all sorts of invaluable skills.

“We all lead very busy lives, juggling work with bringing up a happy, healthy family, but this research highlights that parents and children are missing out on something very special. No matter how old your children are, encourage them to roll their sleeves up and get involved with food – they will soon love it!”

This year’s Bake and Brew campaign is also supported by celebrity baking recipes including celebrity chef and entrepreneur Levi Roots’ Chocolate Lime Cake and Queen of cakes Fiona Cairns’ lemon cupcakes.

Regional fundraiser at The Children’s Society, Steph Ley said: “We know that parents want to spend more time with their children in the kitchen. We also know how important family time is to the wellbeing of children across the UK and that’s why we are helping parents to bridge this gap by providing materials and resources through our Bake and Brew campaign. This year we are encouraging parents to hold icing parties with their children, where they can have fun getting creative and messy decorating cakes.

“It’s a great excuse to enjoy some quality time together as well as with family, friends and the local community.”

For more information about Bake and Brew, and to download all the free materials please visit http://www.childrenssociety.org.uk/bake or contact supportercare@childrenssociety.org.uk


Media enquiries

For more information please call The Children’s Society media team on 020 7841 4422 or email media@childrenssociety.org.uk. For out-of-hours enquiries please call 07810 796 508.

Notes to editors

*The poll carried out by One Poll surveyed 1,000 parents of children aged six to 12 across the UK on 9 July 2013.

• The Children’s Society wants to create a society where children and young people are valued, respected and happy. We are committed to helping vulnerable and disadvantaged young people, including children in care and young runaways. We give a voice to disabled children, help young refugees to rebuild their lives and provide relief for young carers. Through our campaigns and research, we seek to influence policy and perceptions so that young people have a better chance in life.