Posted: 24 October 2016

Top tips for choosing your charity Christmas cards this year

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Sheryl Sayer is the shop manager at The Children’s Society store in Beccles, Suffolk, which sells the highest number of Christmas cards out of all of our shops, every year.

Here, she discusses what trends she thinks are going to be popular for charity Christmas cards this year and how she helps The Children’s Society chose their design selection.

What sort of trends or designs are attracting buyers this year?

Beccles is a lovely and diverse market town, so we’re not seeing any particular design or trend that’s flying off the shelves. Instead we’re seeing good sales of traditional, contemporary, retro and whimsical cards so we have a variation to suit everyone.

What’s been the top seller this year?

It’s so hard to gauge what will be the best seller, but winter wildlife and A magical Christmas have been really popular, and we’re receiving great feedback from our new and regular customers. Both cards are new designs for us and both are totally different designs, which goes to prove the point that there are so many differing tastes out there.

As someone who helps choose the card range to be sold by The Children’s Society, is it hard to disconnect yourself from only selecting designs you like?

I’ve been part of the selection team that choose cards for a few years now, so for me Christmas never ends, because as soon as Christmas passes, we meet in January to choose cards for the next festive period.  

When I was first invited on to the selection team it was difficult because I know what I like, but needed to choose cards which are not to my taste but I know will be popular with our customers. What really helps is studying fashion, colours and trends to help my decision. For example, cards that had a homemade look became popular as the post economic crash took hold.   

In the last few years, there’s been a trend for cards featuring meerkats, but taking a risk buying in such a ‘marmite’ card can be a risk, because what’s popular in one year, can bomb in the next. For us, it’s more about evolution of popular designs rather than revolution, because if you get it wrong, you are left with thousands of unsold cards.

Now that more of us tend to communicate via social media, do people still buy Christmas cards to send to friends, family and loved ones?

 Even with the advent of social media, people still love writing and sending cards. Maybe it’s that cards are something tactile to receive and feel much more personal than an email. But that said, we do see that it’s normally people with families, or older people that tend to be our biggest buyers as opposed to teenagers coming in to browse the display!

 

To buy charity Christmas cards from The Children's Society please head to our charity card shop

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