Posted: 05 November 2019

A look at The Store of Modern Childhood in Birmingham

Our new store is opening for two days only on 13 and 14 November at The Iron House in Birmingham.

Designed in collaboration with young people, The Store of Modern Childhood was stocked with bespoke items for the concious consumer.

Visit the store at 174 Great Hampton Row, Birmingham B19 3JP.


Shop the collection

From schoolwear to streetwear, The Store of Modern Childhood is stocked with custom garments and accessories that resound with British youth culture:

SHOP ONLINE

Beyond the store

It should now be clear that this is not a normal store. The unsettling products are not for sale, but rather represent the challenges children and young people face on a daily basis, including poverty, knife crime, bullying and sexual exploitation.

The hard-hitting installations are based on the findings of our Good Childhood Report and aim to shine an uncompromising light on the harsh reality of being a youth in Britain today. 

Mark Russell, our Chief Executive, notes 'This year’s report shows happiness in young people remains a significant issue and we hope that in bringing to life the very real and very shocking causes of this unhappiness, we can work with the British public to continue to drive change.'

FIND OUT MORE ABOUT THE ISSUES AFFECTING YOUNG PEOPLE

By Kaja Zuvac-Graves
more...

Read more

How to talk to your child about the future

Posted: 27 September 2019

more...

Read more

Step through the changing rooms of what modern childhood can be

Posted: 4 September 2019

more...

Read more

Fear of the unknown: 17 year old shares her thoughts on the future

Posted: 23 September 2019