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The Good Childhood Report 2025

Our Good Childhood Report 2025 shows the latest trends in children's wellbeing. Our research seeks to understand how young people feel about different aspects of their lives. For the first time, this year we have complemented survey data analysis with direct work with a group of Young Advisors who led peer consultations with young people, and we also consulted with professionals across the children’s sector. 

This year’s Good Childhood Report reveals that too many young people are unhappy with their lives. 9% of the children and young people who completed our survey in 2025 had low wellbeing. For the first time, children’s average happiness was significantly lower than when the Understanding Society survey started for all six aspects of life – including family. In consultations, young people and professionals shared what they feel affects children’s wellbeing, based on their direct experiences. Their collective insights helped us understand more about why children and young people respond to wellbeing questions in the way that they do, and what needs to change so that these declining trends are reversed.  

Number of pages:

104 pages

Date published:

Headlines from The Good Childhood Report 2025

Downward decline

GCR 2023

Our policy recommendations

The Good Childhood Report 2025 includes a high-level overview of our policy recommendations. These are detailed in our separate policy briefing Reclaiming Hope in a Changing World: From Evidence to Impact: Good Childhood Report 2025 Policy Recommendations.

In order to overturn the decline in children’s wellbeing, concerted action needs to be taken by the Government to ensure that the issues raised in this report are addressed, and the challenges overcome.

Policy activity needs to happen at all levels: to address the issues impacting young people’s perception of themselves; their engagement with peers; their experience at school; their engagement with their community; their experiences of societal challenges, and their hope for the future.

Every recommendation must involve young people in the design and implementation, with a national wellbeing measurement programme underpinning this – enabling comprehensive monitoring of whether these policy calls lead to improved outcomes and experiences for young people, via hearing from them directly.

Recommendations at a glance: 

  • Programmes tackling gender stereotypes
  • Online accountability and digital literacy
  • Shared understandings and training on bullying for all relevant professionals and organisations
  • Increased focus on personal, social, health and economic education (PSHE) and life skills in the curriculum
  • Whole-school approaches to wellbeing
  • Support for primary to secondary school transition
  • End punitive behavioural policies in schools
  • Restoring and expanding youth services
  • A trusted adult guarantee, providing chosen trusted adults
  • A focus on holistic wellbeing in early support hubs rollout
  • Ambitious implementation and monitoring of the Child Poverty Strategy
  • Increase intergenerational opportunities and understandings of teenagers’ lives
  • Improved moderation and responsibility across media and society
  • Introduce a national wellbeing measurement programme
  • Increase opportunities for young people to directly influence their society