Jesus’ words and deeds placed the youngest and the poorest at the heart of the kingdom.

A boy and a girl speak together

He tells us that when we do theology, we must adopt their perspective. In Matthew 11, he prays:

I thank you, Father, Lord of heaven and earth, because you have hidden these things from the wise and the intelligent and have revealed them to infants.

This conviction - that God’s action is seen with greatest clarity by those in greatest need – runs through the Bible, from the exodus of the Hebrew slaves to the life of the church in Corinth, and from the cry of the poor in the Psalms to the first chapter of the Letter of St James.

1 Corinthians 1.26-7 reads, Consider your own call, brothers and sisters:[a] not many of you were wise by human standards, not many were powerful, not many were of noble birth. But God chose what is foolish in the world to shame the wise; God chose what is weak in the world to shame the strong. 

James 2.5 reads, Listen, my beloved brothers and sisters. Has not God chosen the poor in the world to be rich in faith and to be heirs of the kingdom that he has promised to those who love him?

This is why, as we reviewed our vision and values, we engaged in a process of listening to children (particularly those in greatest need) and to our supporters, volunteers, church-goers and representatives of the Church of England and other supporting denominations.

As part of this process we ran six workshops with approximately 60 young people in Manchester, Cheshire, Leeds, Preston, Torquay and Bath. We visited a Manchesterand we took the finalised brand and three possible designs to the young people in Torquay, Manchester/Cheshire and Leeds to share the work and ask for their feedback.

From this process, four key values emerged:

  1. Brave: We are brave, fighting injustice at every level, fearless in our determination to be listened to. We expose and directly address ‘hard truths’ and are determined to turn words swiftly into actions.
  2. Supportive: We support children in their personal development and to build positive relationships. Together we enable children to reach their full potential and realise their ambitions.
  3. Trusted: We have been trusted for over a century to deliver care where it is most needed. We maintain that trust by being dependable and consistent in our approach and by fighting for change based on hard evidence.
  4. Ambitious: We are ambitious for the lives of the children we work with. The pioneering work we do helps them and children across the country aspire to better lives.

More information

Download materials for reflection on our four core values.