Young man in park
How are gender stereotypes affecting young people's happiness?
Visit our Good Childhood hub

Show young people they matter

Two boys laughing together in a skate park

Children and young people are becoming increasingly unhappy. Only by listening to young people can we help them overcome the challenges of modern childhood.



The Store of Modern Childhood

store of modern childhood

For two days only, our Store of Modern Childhood brought to life the unsettling realities of being a young person today. Each item in the store was based on an overlooked child's voice; stab vests, anxiety concealer, bruise hider and more.

Find out more about The Store of Modern Childhood


Good Childhood Report: what's it like to be a young person in 2019?

Young girls who are laughing together in the park

Our latest Good Childhood Report shows young people's happiness to be at its lowest since 2009, due to issues around boys’ appearance, friendships and school as potential driving factors.

Read our summary of this year's findings


Campaign with us

Campaign with us this New Year

a boy smiling

Help us demand the change that children need. Sign up to our campaign updates and let’s change children's lives together. 



Woman smiling in shop

Looking for something new to do with your spare time? Why not sign up to volunteer with us?