We are proud to be the first official charity partner of the restaurant chain Bella Italia.
From June, Bella Italia customers and employees have been helping to raise funds for our work with vulnerable children and young people.
Combining our shared focus of family and bringing people together, this partnership is a great opportunity for the children, young people and families we support.
Donations from every rigatoni alla norma sold
To kick off the fundraising, 25p from every rigatoni alla norma sold will be donated to our charity. This cause related marketing initiative is a great example of how Bella Italia is giving back.
Bella Italia employees are also putting their best foot forward and volunteering their time to raise money on our behalf.
Parachuting, walking, running charity shops and more
Bella Italia and its employees are organising activities for everyone:
- Adrenaline junkies are signing up for parachute jumps and sky dives.
- Go getters in Scotland will collectively walk 96 miles.
- Marketing pros and budding entrepreneurs have pledged to 'take over' some of our charity shops for a day and send our profits soaring.
- More staff and managers are organising their own events and inviting friends, family and colleagues to join in the fun.
Visit the Bella Italia website for information about their restaurants, and follow them on Facebook and Twitter for news of their employees as they stretch themselves and help support some of the nation’s most disadvantaged children and young people.
What our relationship means to us and Bella Italia
Jeni Fine, Brand Manager at Bella Italia said: 'We chose The Children’s Society as Bella Italia's nominated charity because we know we will be able to make a genuine, truly significant and notable difference. They are a wonderful charity to work with, and honestly appreciate all the support we can give them!'
Maggie Allen, our Corporate Partnerships Development Manager said: 'We are thrilled to be working with Bella Italia. Restaurants which welcome thousands of families each year are coming together to make a real difference to the lives of some of most vulnerable and disadvantaged children in society, through our partnership.'