It seems that many of our best childhood experiences have been lost to today's generation.
To try to change this, The Children's Society gathered hundreds and thousands of childhood memories from members of the public to build up a picture of childhood over the years, and to see what could be learned from our past experiences.
Throughout the campaign, we collected childhood memories from over 30,000 people across the UK. This included memories from celebrities, from Sophie Ellis-Bextor to Cliff Richard.
You can read all about the nation’s top memories in our Hundreds and thousands of childhood memories report.
The findings from the memories were submitted to The Good Childhood® Inquiry, as part of the UK’s first independent inquiry into what makes a good childhood. The panel reviewed these, along with research data and evidence from thousands of children and young people to develop recommendations which are now available in their report A Good Childhood: Searching for values in a competitive age.
Thank you to everyone who took part in helping this campaign come to life.