a boy laying on a sofa with a remote control

Take action - together, we are campaigning to change the law to
protect children from payday loan adverts.

Families face daily battles to pay bills, meet housing payments, and find money for food and other basics. At the same time, children are being exposed to a barrage of payday loan adverts, putting even more pressure on parents. 

We urgently need your help to protect children from these adverts. Time is running out – on 26 November, the House of Lords will vote on whether to back our call to ban payday loan adverts before the watershed.  

Please ask a Lord to help protect children from irresponsible payday loan advertising.

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Together, we can end debt's damage to children

Our report, Playday not Payday: Protecting children from irresponsible payday loan advertising, reveals that right now children are being exposed to a barrage of payday loan adverts.

Almost three-quarters of children aged 13-17 say they have seen at least one pay loan advert in the last seven days. One in three children say they see pay day loan adverts 'all the time'. And 61% of parents believe that seeing payday loan adverts makes children believe these are a normal way of managing money.

This irresponsible practice puts even more pressure on families struggling to make ends meet.

Read more about our findings in Playday not Payday: Protecting children from irresponsible payday loan advertising.

What can we do to protect children?

It is not right that payday loan companies are making excessive profits on the back of exploiting children and their families, plunging them further into the debt trap.

Some 74% of parents agree with us that payday loan advertisements should be banned from television and radio before the 9pm watershed. We’re grateful that MoneySavingExpert.com is also supporting us. They have campaigned for a number of years on the issue of payday loans and have produced a helpful guide on the alternatives to payday loans.

If you believe children should learn about borrowing and money from their school and family – not from irresponsible payday loan advertising – then please join us in asking the House of Lords to amend the Consumer Rights Bill to ban exploitative payday loan adverts before the 9pm watershed.

Act now

We can help protect children from these adverts, but we must act before the vote on 26 November

Ask a peer to vote to ban payday loan adverts before the watershed.

Take action