A pivotal day for our Debt Trap campaign – and it’s all down to you

The Children’s Society handing in your messages to Government

We’ve been campaigning to stop pay day loan advertising before the watershed – on 26 November we achieved a considerable step forward for our campaign.

Back in September we launched our report, Playday not Payday. This report highlighted how children are routinely being exposed to advertising that makes high-risk, high-cost loans seem fun or normal. 

Thousands of our supporters have signed postcards and emailed Lords to back our call for restrictions on payday loan ads to protect children.

In the House of Lords debate, Government spokesperson Baroness Jolly said:

'I would like to pay credit to The Children’s Society for their tireless work and for bringing this issue very much to our inboxes and to our attention.'

Thanks to our campaigning, the Government has listened. They will now ask the advertising watchdog to immediately investigate curbing payday loan advertising to protect children. 

A positive step

Matthew Reed, CEO of The Children’s Society said:

'Today’s decision by Government to ask the advertising watchdog to review the rules on when payday loan adverts can be broadcast on TV and radio is a positive step. We welcome ministers’ recognition that the impact of such advertising on children is a major cause for concern. We will be passing our evidence to the watchdog and will be pushing for an early decision to ban these ads before the 9pm watershed.

'Our research shows that children are routinely being exposed to advertising that makes high-risk, high-cost loans seem fun or normal. And the majority of British parents support a pre-watershed ban. Children should learn about borrowing and debt from their school and family – not from irresponsible payday loan advertising which encourages families to fall into problem debt.'

Let's keep up the pressure

This is a considerable step forward for our campaign. But we need to keep up the pressure to ensure the advertising watchdogs take action. 

We’ll need your help soon to lobby the advertising watchdogs. For the time being please share the good news.

Our campaign to end the Debt Trap continues. We know families face a daily battle to pay the bills, meet housing costs, and find money for food and other basics. We’ll keep campaigning to end the damage debt does to children.

Tweet the good news