offer high-quality parenting classes, psychological support and adolescent mental health services throughout the country
train at least 1,000 more highly qualified psychological therapists over the next five years
automatically assess the mental health of children entering local authority care or custody
raise the pay and status of all people who work with children including teachers and childcare workers
give a salary supplement to teachers taking jobs in deprived areas
replace all SATS tests with an annual assessment designed mainly to guide a child’s learning
stop publishing data on individual schools from which league tables are constructed by the media
start a major campaign to persuade employers to offer apprenticeships
build a high-quality youth centre for every 5,000 young people
ban all building on sports fields and open spaces where children play
ban firms from advertising to British children under 12
ban adverts for alcohol or unhealthy food on television before 9pm
reduce the proportion of children in relative poverty from 22% to under 10% by 2015.
The media should:
rethink the amount of violence they put out, the unbalanced impression they give of the risks that children face from strangers and the exaggerated picture they portray of young people threatening our social stability.
stop encouraging premature sexualisation, heavy drinking and overeating.
take a more positive attitude to children. Welcome them into society and help them.