New website created by young people for young people

The Kids' Zone logo
12 May 2011

 The Children’s Society launched The Kid’s Zone today (Thursday 12 May), a new website created by young people for young people.

The Children's Society worked closely with a group of ten to 14 year olds to develop all of the site’s content. It offers a place for young people to share their ideas and opinions, as well as a dedicated space to upload their artwork, photographs and videos.

Emma Callagher, Digital Marketing Manager at The Children's Society, said: 'We want to be able to communicate more directly with young people about the work that we do and give them a way to tell us about the issues affecting their lives.
 
'As the website develops, we will continue to seek feedback from young people to make sure the site remains committed to their needs. This is a website for young people, by young people.'

The group also conducted background research, testing and improving site structure and navigation, and giving suggestions and feedback on the design. It also has a 'fun and games' section, with games, polls and quizzes, which proved very popular during our testing sessions.

For more information please visit www.thekidszone.org.uk  

Ends

Notes to editors:

For more information about The Children's Society’s new website, please contact David Dinnage in The Children's Society media team: 020 7841 4422, david.dinnage@childrenssociety.org.uk

The Children’s Society wants to create a society where children can be children, childhood is respected and every child is valued for who they are. Our approach is driven by our Christian values and by the voices of children and young people, who are at the heart of all we do. In 2009 The Children’s Society published The Good Childhood Inquiry, the UK's first independent national inquiry into childhood. Its aims were to renew society's understanding of modern childhood and to inform, improve and inspire all our relationships with children. The Children's Society is continuing to improve this understanding of issues affecting children through all of its ongoing work.