Campaign launches to give voice to people supported by benefits

08 October 2013

The vast majority of people believe benefits are an important safety net for people in need, a new campaign has revealed today. But one in four people who claim benefits have hidden the fact because they worry what people will think. 

More than seventy charities and community groups have joined forces to launch Who Benefits? – a campaign to give a voice to the millions of people supported by benefits at some point in their lives. 

Polling carried out for Who Benefits? – brought together by The Children’s Society, Crisis, Gingerbread, Macmillan Cancer Support and Mind – reveals overwhelming public support for the principle that benefits should be there for those who need them. Eighty-one percent agree that ‘benefits are an important safety net to support people when they need help’, while two-thirds (64 percent) agree that ‘we all benefit as a society when support from benefits is available for those that need it’.  

A series of questions and answers about benefitsEmbarrassed to claim

But despite widespread public support, more than a quarter (27 percent) of those who currently claim benefits say they have hidden this because of what people will think. This rises to half (47 percent) of 16-24 year olds who have been supported by benefits. And more than half (51 percent) of all those who had never been supported by benefits said they would feel embarrassed to claim.  

The poll findings come on the back of the recent British Social Attitudes survey which showed a softening of public attitudes towards benefits and unemployment.

Who Benefits? argues that the overwhelming majority of those on benefits really need the support, yet too often their voices are ignored, misrepresented or at worst they are blamed for their situation. 

The campaign, which launches today (Tuesday 8th October), is asking people to share their stories through www.whobenefits.org.uk. Hundreds of people who have been supported by benefits have already shared their stories through the website and through social media with the hashtag #WeAllBenefit. 

Daily life a struggle

Laura is one of the hundreds who shared their story. She said: 'I've needed support from benefits because, as a mother of four, daily life can be a real struggle. Before we received support I was forced to borrow from family and friends. I'm a full-time mum, and my husband has been working as a full-time mechanic for six years.

'Receiving support from Child Tax Credits is not a lifestyle choice for me – it's a necessity. It helps me to put food on the table for my family, buy clothes and school uniforms for my children and prevent the gas and electricity from being cut off. Without this support I don't know how we would survive.'

Who Benefits? asks politicians of all parties to do more to understand the lives of people who have been supported by benefits, as well as focus on the real reasons that people are struggling, like low wages, the high cost of living and the housing crisis.

Matthew Reed, Chief Executive of The Children’s Society, said: 'Life is full of ups and downs, it can be unpredictable. But no one should go hungry because they lose their job or go into debt because they are on such a low wage. And it is reassuring to see that the public support this view.

Feeling the squeeze

'At a time when families up and down the country are feeling the squeeze, it is important – now more than ever – that society supports those in need. The overwhelming majority of people who get benefits really need them; whether they are working, looking for work or unable to work.'  

Leslie Morphy, Chief Executive of Crisis, said: “At Crisis we see every day how support from benefits lifts people out of homelessness, or prevents them from ending up on the streets in the first place. With this support we see people moving into work and on to a better life. Yet all too often the realities of people’s lives and situations are just ignored. That’s why we want people to get involved with Who Benefits? – to ensure real voices are heard.'

Fiona Weir, Chief Executive of Gingerbread, said: 'None of us know what is around the corner for our family, which is why it can come as a huge blow to someone who’s already having a tough time to be labelled or stereotyped. It is great to see that the vast majority of the British public are behind giving support to those who need it, and we hope that our campaign will encourage more people to come forward to share their stories of how benefits have supported them.'

Paul Farmer, Chief Executive of Mind, said: 'Support from benefits makes a huge difference to the lives of many people with mental health problems, allowing people to stay well and retain their independence; or help with the additional costs that come from having a disability. 

'Lots of individuals with mental health problems face stigma and discrimination, as their condition is less visible than a physical disability. These new statistics suggest those who claim benefits experience double the stigma.'

Media enquiries

For more information, to arrange an interview or for details of case studies, please contact The Children’s Society on 020 7841 4422, out of hours on 07810 796 508 or by email

Notes to editor

  • The Who Benefits? campaign is giving a voice to people who have been supported by benefits at some point in their lives. It uses real stories to show the reality of who needs help, why they need it and the difference it makes. It was brought together by The Children’s Society, Crisis, Gingerbread, Macmillan Cancer Support and Mind. In addition, 75 charities, faith groups and community groups support the campaign.
  • A list of the charities supporting the campaign is available on the Who Benefits? website
  • To find out more about the campaign or to tell your own story please visit www.whobenefits.org.uk or follow us on Twitter@WeAllBenefit 
  • All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1,955 adults. Fieldwork was undertaken between 18th - 19th September 2013.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).