15 Jun 2009

The Children's Society's campaign to raise money for a key project has gone international with the help of a radio station in the North West of England.

In a whirlwind announcement this morning, Rock FM’s Adam at Breakfast broadcast his plans to cycle from the Eiffel Tower to Blackpool Tower to raise funds for the Preston-based station's Cash 4 Kids appeal and its pledge to help runaway children in Lancashire as part of The Children’s Society appeal.

Tower to Tower will kick-off on 22 August 2009 when Adam will be joined by a ‘Tour de Rock FM’ team of 20 who will get on their bikes and cycle the gruelling 636-mile route over seven days.

By taking on the challenge, they hope to raise at least £30,000 for The Children's Society in Lancashire.

Adam at Breakfast explains: “It’s all been a bit of a whirlwind. I love cycling and what started as a hair brained idea this morning is now turning into reality. The next few months are going to be really exciting, if not exhausting, but the money we will make for the some of Lancashire’s most vulnerable children who run away from home and makes it worthwhile. Now we just need to get the ball rolling to hit our fundraising target and I hope all of our listeners will get on-board.”

Pauline Geraghty from The Children’s Society in Lancashire contacted Rock FM’s Cash For Kids earlier this year looking for help with the project she runs. Pauline adds: “When I got the call from Adam telling me about the challenge I couldn’t quite believe it. Rock FM has been so supportive since we got in touch and now they’re going that extra mile to help, it really is inspiring. Many children who runaway from home, some as young as seven, spend nights alone on the streets of Lancashire. The money raised will go towards helping them and others turn their lives around.”

Blackpool was awarded Cycling Town status last year and in its bid to get people cycling, Blackpool Council has agreed to support the initiative.

For more information about Rock FM visit http://www.rockfm.co.uk/  

Please contact Emma Bailie Charity Manager at Rock FM to make a donation or take part in the bike ride.

Notes to Editors:

For media enquiries contact Valery Lawrence at The Children's Society on 020 7841 4422