3 Feb 2010

97.4 Rock FM’s Breakfast presenter Adam Catterall and producer Ross Beresford presented a cheque on behalf of the station’s charity, Cash for Kids, to Jennie Kirby of East Lancashire and Emily Salter of Preston, young people from The Children’s Society today at the Rock FM studios, Preston.

Adam and Ross led 50 listeners who took part in the Rock FM’s Cash for Kids ‘Tower to Tower’ Challenge. They cycled a gruelling 450-mile miles from the Eiffel Tower to Blackpool in seven days and raised £50,770.34. The money will go to The Children’s Society’s project in Preston, which provides essential help and support for young runaways all over Lancashire. (picture below).

The Rock FM Tower to Tower radio appeal would not have been such a success without the hard work and commitment of Pauline Geraghty Programme Manager of Lancashire Children Rights project and her team. 

Adam said: “Tower to Tower was without a doubt the hardest, most physically and emotionally draining week of my life. There were times during the week when I admitted on air that I was seriously thinking about giving up, but the thought of what these children living on the street go through on a day to day basis kept me and the rest of the team going. We never imagined we would raise this much, but handing over the cheque today to those kids has made it so real.”

Elaine Hindal, Campaign for Childhood Director said, “Thank you so much to Rock FM, Cash for Kids and all the riders who took part in the Tower to Tower challenge. This money is critical for us to continue our work helping and supporting vulnerable young runaways in Lancashire”.

Photos from the studio visit were featured in the Lancashire Evening Post on Saturday 6 February.


For more information or pictures please contact The Children’s Society Media Office on 020 7841 4422 or 07810 796 508.