22 Aug 2011

The Children’s Society has today launched a website to accompany its Make Runaways Safe campaign. The site, www.makerunawayssafe.org.uk, lays out the charity’s ambition to protect the 100,000 children in the UK who run away each year.

The website helps people to get involved with the campaign by signing a petition, joining in with social media and reading information about the campaign.

The site is a collaboration between The Children’s Society and design and digital agencies with experience in the charity sector. Forster designed the site, which was built by Cogapp. Blue State Digital developed e-advocacy tools and social media strategies.  

The Make Runaways Safe website and related tools allows The Children’s Society to broadcast campaign messages through its Facebook and Twitter accounts. The campaign was officially launched with the Make Runaways Safe report at a recent event at the House of Commons.

The report revealed that children as young as eight are running away from home or care and in most cases are not being reported to the authorities.

Emma Callagher, Digital Marketing Manager at The Children's Society, said: "We're delighted to launch this new site, where people can quickly become involved in Make Runaways Safe. The site has a clean and user-friendly design, making it an ideal platform for reaching a wide audience and building support for our campaign, including through social media."

Ends

For media enquiries, please contact Rafi Cooper in The Children's Society media team: 020 7841 4422, rafi.cooper@childrenssociety.org.uk.

Notes to editors:

The Make Runaways Safe campaign is The Children’s Society’s first campaign to build a national safety net for runaways after more than 20 years of research and advocacy work for children who run away from home or care. Without help, these children are highly vulnerable and at risk of substance abuse, sexual exploitation and homelessness.

The Children’s Society wants to create a society where children can be children, childhood is respected and every child is valued for who they are. Our approach is driven by our Christian values and by the voices of children and young people, who are at the heart of all we do.