In response to the government's launch of its consultation on measuring child poverty, Matthew Reed, our Chief Executive, said:
'We know, from the thousands of families we work with across the country, that low income is at the heart of child poverty.
'Every day, many are struggling to provide their children with the basics - mothers are forced to choose between repairing the boiler or buying their child a winter coat.
'And in the long term, child poverty has a devastating effect on children and their families - too often denying them opportunities to fulfil their potential.
'We are reassured to hear the government re-stating its commitment to end child poverty, recognising that low income lies at the heart of the problem.
'Looking at all of the factors affecting families in poverty is important, including poor housing, affordable childcare and being able to get decent jobs, but this must be accompanied by immediate and effective action to help the families living in poverty now.'
For more information, please call Beth Herzfeld in The Children’s Society media team on 020 7841 4422, 07775 812 357 or by email. For out-of-hours enquiries please call 07810 796 508.
Notes to editors
The Children’s Society wants to create a society where children and young people are valued, respected and happy. We are committed to helping vulnerable and disadvantaged young people, including children in care and young runaways. We give a voice to disabled children, help young refugees to rebuild their lives and provide relief for young carers. Through our campaigns and research, we seek to influence policy and perceptions so that young people have a better chance in life.