It’s not every day you can be taken back to your childhood on the way to work! Commuters who struggle blearily into London’s busiest railway terminus on Monday morning (19 October) will think they are still dreaming.
In the middle of the main concourse at Liverpool Street Station will be a real child’s bedroom complete with a brass bed, cloud wallpaper, side table, lamp, books, soft toys - and a lot of people in pyjamas.
As part of The Children's Society’s National Bedtime Reading Month, a magical childhood scene has been created to highlight the importance of parents, and especially fathers, reading to their children.
A poll of 1,001 adults compiled by NfP Synergy for The Children’s Society found that half of dads read every night to their children. The National Bedtime Reading Month campaign highlights the need for dads to read and talk about books with their children, in order to demonstrate the importance of reading and learning about books. When dads engage with their children's education, they significantly boost their children's IQ, their performance at school and their chances of having healthy, successful lives.
Representatives from The Children’s Society will be donning their nightwear to spread this message to commuters and some young children will be dropping in to enjoy the fun. Entertainment will be provided for the event by a host of TV, pop and stage stars who have recorded a version of Roald Dahl’s classic bedtime story, Fantastic Mr Fox. Footage of Blur front man Damon Albarn, TV presenters Jeff Brazier and Eamonn Holmes and West End star Brian Conley reading the story will be shown on a large screen on the ‘bedroom’ wall throughout the day.
The bedroom will be staged at the Broadgate exit on the main concourse of Liverpool Street Station. Commuters on their way to or from work can come along and show their support for the work of The Children’s Society. Photographers wishing to come along should contact The Children's Society media office on 020 7841 4422, email@example.com, and meet at 10am at Liverpool Street Station, outside Monsoon.
National Bedtime Reading Month coincides with the launch of 20th Century Fox's latest animated movie, Fantastic Mr Fox, who have generously supported the event. The event is also backed by the award winning Mr Gum books by Andy Stanton, which won the inaugural Roald Dahl Funny Prize in 2009.
Notes to Editors
The Children’s Society is a leading children’s charity committed to making childhood better for all children in the UK.
- 87% of girls reached the required standard of reading at the end of primary school, compared with 81% of boys. (DCSF: National Curriculum Assessments at Key Stage 1 in England, 2008.)
- National Bedtime Reading Month is being launched in association with 20th Century Fox and its new animated movie Fantastic Mr Fox, and the award-winning Mr Gum children’s book series by Andy Stanton.
- Fantastic Mr Fox is Directed by Wes Anderson and stars Meryl Streep, George Clooney and Bill Murray. It tells the story of angry farmers who, tired of sharing their chickens with a sly fox, look to get rid of their opponent and his family.
- Mr Gum is published by Egmont, the UK’s top specialist children’s publisher with three award-winning divisions selling more than 25 million books and 12 million magazines each year: Egmont Magazines; Egmont Press (fiction and picture books); and Egmont Publishing (licensed character books). The Mr Gum books are written by author Andy Stanton, winner of the inaugural Roald Dahl Funny Prize and the top selling World Book Day author of 2009.
- Celebrity dads can be seen reading Roald Dahl’s classic story, Fantastic Mr Fox on our YouTube channel, http://www.youtube.com/user/childrenssociety.
- For more information contact The Children’s Society’s Media Team, Tel: 020 7841 4422.