20 Aug 2007

The Children's Society Goes Digital

20 August 2007

The Children's Society this week appointed Vivid Lime, a digital agency, to manage their direct marketing requirements for an initial six-month contract.

The charity is keen to introduce other channels into their acquisition portfolio and hopes to utilise the technological expertise of the acclaimed digital agency. This foray in to digital marketing will begin with an online campaign to launch in September and will include Pay per Click (PPC) activity, affiliate marketing, email marketing and online partnerships.

As a digital direct agency with in-house search marketing and technological expertise, Vivid Lime can provide truly specialist direct marketing skills for integrated or stand alone online and offline activity.

Carolyne Coupel, Head of Acquisition Marketing at The Children's Society said: "The Children's Society believes that while technology has given us great access to mass audiences, the need for integrated and targeted communication is now more essential. Vivid Lime are ideally placed to help us achieve this and we look forward to working with them."

Notes to Editors:

For further information or to arrange interviews please contact Anil Ranchod, The Children's Society media team on 020 7841 4422.

· The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else.