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Making a charity gift donation can be a highly tax effective way of supporting The Children's Society.

A gift of shares is a great way of donating, it is possible to make a substantial tax saving, not only on capital gains tax, but on income tax as well. Twelve million people own shares in the UK, worth over £200 billion.

This area of giving is often overlooked, but by unlocking your capital and passing it on you can turn it into something of great value to The Children's Society and substantially lower the cost to yourself at the same time.

In order to qualify for the tax relief, the shares or securities must be: listed or dealt on a recognised UK or foreign stock exchange; units in authorised unit trusts; shares in a UK open-ended investment company; or holdings in certain foreign collective investment schemes.