This page contains our cookie policy and our privacy policy. Jump to:

How we use cookies - our cookie policy

Like most web sites, The Children’s Society uses cookies.

A cookie is a small file that we put on your computer to help us provide you with a good online experience. It's the standard way of distinguishing you from other users of the site, and learning how we can make improvements.

The following information shows you the cookies used by The Children’s Society website in accordance with the UK implementation of the European e-Privacy Directive (2009/136/EC).

There are two types of cookie in place on the site:

1. Cookies that help us understand how our site is used

We use Google Analytics to measure what people do on our site. This is the most common analytics tool on the Internet, and we use it to look at things like which pages are most popular, and which browsers people use. It's a really useful service for us, because we want to keep on learning about what makes good user experience. You can find out more here.

We use Optimizely to measure and enhance the user experience of our site. This tool allows us to test different versions of our site, changing things like imagery, messaging and the position of elements on the page. This service helps us to continuously improve the site using a process called 'multivariate testing'. You can find out more on the Optimizely website.

2. Cookies that remember your preferences

There are a number of instances where it's useful to record what you've done previously on the site, so we don't have to ask you the same question again:

  • Social Media: The popular AddThis widget allows users to quickly share pages through social media, with the buttons at the bottom-left of each page. The cookie records if you've shared info on this site before, so the widget can suggest which account you'd like to post to.
  • Google Maps: The map on the In Your Area section uses cookies to remember which options you have previously chosen. For instance, if you are looking at the map in ‘satellite view’, or have chosen to see a particular type of pin.
  • Drupal preferences: We use 'session identification' cookies, which is the standard means to distinguish you from other users used by Drupal – our content management system. For example, if we put a poll on the website and you had already completed it, we wouldn't want to invite you to complete the poll again. The session identification cookie is what would tell us that you've already completed it.
  • Sub2 Technologies: We work with Sub2 Technologies (Cookies V1v4, V2v4 and V3v4) to help enhance the user experience within this site by delivering personalised messages to site browsers. Any information collected is not shared with any other third parties. Learn more about these cookies.

These are all standard uses of cookies, and we do not feel that they record any more information than the need to. However, if you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

If you've got any general questions about the way we use cookies, don't hesitate to contact us at


Privacy policy

At The Children's Society we are committed to protecting your privacy. This statement describes how The Children’s Society collects and uses information about people who visit our website. If you have any queries about this statement please contact The Data Protection Manager, The Children’s Society, Block A Floor 2 (A203), Tower Bridge Business Complex, 100 Clements Road, London, SE16 4DG or email

We have divided this privacy policy into sections so you can easily find the information that is relevant to you.

Visitors to our site

How do we collect information?

We will collect personal information from you when you enquire about our activities, buy things from our online shop, register with us, send an e-postcard, make a donation to us or otherwise provide us with personal information. We may also receive information about you from other people, for example from a friend who wants to tell you about this website.

We also gather general information about the use of our website, such as which pages are visited most frequently. We only use anonymous information and statistics which do not identify individual visitors. This information helps us improve the services and information we offer on our website. We may use service providers to help us collect and analyse this information.

What personal information do we collect?

The types of personal information collected might include name, date of birth, email address, postal address, telephone number and direct debit details or your opinions about a product, service or an issue.

How do we use this information?

We will use your personal information to provide you with the services, products or information you have requested, for administration purposes and to further our charitable aims, including for fundraising activities. We may need to share your information with our service providers, associated organisations and agents for these purposes, though we will only do this at your discretion.

We will use your personal information for marketing purposes unless you have indicated that you do not wish to be contacted. You can change your marketing choices at any time by contacting our Supporter Care Team at The Children's Society, Edward Rudolf House, Margery Street, London WC1X 0JL or email

SMS Privacy Policy

One-off mobile donations

  1. By texting you are giving us your number and agreeing to future communication from us by SMS or phone call. 
  2. Please seek the bill payer's permission first. 
  3. For premium SMS messages you will be charged the donation amount stated (i.e. £3, £5 or £10) plus the cost of one message at your standard network rate. For texts where donations are not being made, you will be charged the cost of one message at your standard network rate.
  4. SMS service provided by Cymba Integrated Solutions Ltd.
  5. You can unsubscribe from SMS updates from The Children’s Society at any time by simply texting NOPHONE to 70099 or contacting
  6. To stop receiving telephone calls from us, please contact our Supporter Care team on 0300 303 7000 or email us at
  7. In line with our privacy policy, we will not pass your mobile phone number onto any third parties. Nor will we display it on any petitions or letters.

Monthly Mobile Donations

  1. After signing up: You’ll need to reply to the message that we sent you to activate your gift. When you have responded to the text, your gift will be activated and your first donation of £5 will immediately be taken from your phone bill or your pay-as-you-go credit. You’ll be charged £5 plus one standard rate text message in the first month.
  2. Each month from then on: This is a charity subscription service to The Children’s Society. Each month you'll receive a free text as a reminder, the day before your gift is due. If you're happy to give you don't need to do anything and you'll be charged £5, or you can choose to skip a month. You will be charged £5 a month thereafter.
  3. Choosing to Skip a month: When you receive your free reminder text, if you'd prefer not to give, simply text SKIP to 70755 within 24 hours of receiving the message and we won't take your donation that month. You’ll be charged one standard rate text message. If your phone is out of range or switched off, you don't need to worry. We'll only take your gift 24 hours after we know that your phone has received our message.
  4. We’ll keep you up to date: So that you can see how your gifts are helping, we’ll sometimes send you links to photos and videos on our website. You can view this content on an internet-enabled phone or computer. We won't charge you for content but, as with any mobile browsing, viewing could mean you incur charges from your network provider.
  5. Some important details:
    1. Unless otherwise stated, there will be no refunds for the cost of any SMS text made.
    2. By using this service, you agree that we may call or text you on your mobile in the future about our work and how you can help. But if you'd rather we didn't call, please contact our Supporter Care team on 0300 303 7000 or email us at
    3. All supporters must obtain permission from the bill payer before signing up to monthly text giving. If you are under 16 years old, you must have your parent or guardian's permission before signing up to our campaigns.
  6. Ending your support: We hope that you won't cancel your gift and that you'll use the SKIP system if you decide not to give in a particular month. However, if you want to end your gifts permanently, you can text STOP to 70755 to unsubscribe altogether.
  7. Questions: If you'd like to talk to us about giving through your mobile, please call our Supporter Care team on 0300 303 7000 or email us at

General security and privacy provisions

Do we use 'Cookies'?

'Cookies' are small pieces of information sent by a web server to a web browser, which enable the server to collect information from the browser. Essentially it takes the form of a small text file deposited on your computer's hard drive.

The Children's Society uses cookies to ensure that you can interact with our web sites successfully, to identify you when you visit our web sites and to keep track of your browsing patterns. The use of cookies does not give us access to the rest of your computer or to personal information about you. (Read more about how we use cookies.)

We also work with Google Analytics to monitor use of our website. Google Analytics use cookies to gather statistics about our visitors, such as where you come from before entering our website, which pages you look at on our site and where you go afterwards. Information collected in this way is anonymous and does not identify individual visitors. This information allows us to improve our website and the services we provide. For more information about Google Analytics, please see their privacy policy.

If you want to prevent our cookies being stored on your computer in future, you may do so by referring to your internet browser's instructions. You can do this by clicking on the 'Help' menu. Please note however that if you disable our cookies you may not be able to access certain services or facilities on our sites and your use of our sites may be restricted. Further information on deleting or controlling cookies is available at

How do we protect personal information?

Information that you submit in a registration or enquiry form is encrypted and stored on a secure server. We also use encryption and a secure server when you make a donation via our website. However, the transmission of information over the Internet is never 100% secure so while we try to protect your personal information, we can’t guarantee the security of any information you submit to us via our website.

We also take appropriate measures to ensure that the information we receive is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. Access to our secure servers is restricted to authorised staff.

Will we disclose the information we collect to other organisations?

As indicated above, we may pass your information to our service providers, agents and associated organisations and, if you have consented, to other organisations who share our objectives.

Some of our service providers may be located outside the UK in countries or jurisdictions which do not provide the same level of protection for personal information. If we do transfer any personal information outside the UK we will ensure that appropriate steps are taken to protect that information.


We may need to disclose your information if required to do so by law or in response to a court order or request from a law enforcement agency. In exceptional circumstances, where we think someone is at serious risk of being harmed, we may contact the police or a local authority safeguarding team.

Your consent

By providing us with your personal information you consent to the collection and use of that information for the purposes and in the manner described in this Privacy Policy.


Our website may include links to websites run by other organisations. The Children’s Society is not responsible for the privacy practices of other organisations’ websites so you should read their privacy policies carefully.

Right of access

You have the right to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected.

If you wish to exercise these rights, please contact:

  The Data Protection Manager
  The Children’s Society
  Block A Floor 2 (A203)
  Tower Bridge Business Complex
  100 Clements Road
  SE16 4DG



If your personal details change, please help us to keep your information up to date by notifying us at the above address.

We reserve the right to amend this privacy statement. The latest version will be available on our website so please check from time to time. By continuing to use the website you will be deemed to have accepted any changes.


Last updated: July 2016